Fitro

Smartwatch /Case Study

Fitro is a biometric smartwatch that can be easily customized to fit any style, activity and occasion.
The design represents a simple answer to complex demands and requirements in a sophisticated way that is very efficient for production. It merges the aesthetic of classic mechanical watches with the latest technology to deliver a product that can satisfy users of all ages and sexes in a form that is minimal yet very practical and convenient.
Fitro is waterproof and features wireless charging and biometric sensors to track user's activity and health.
Easily removable silicone straps and numerous watch face designs make it easy to adjust for personal needs.
Silicone straps are designed for ultimate comfort and skin breathability, making it suitable for sports and during sleep to provide accurate and detailed data all the time. They are designed to leave no marks on the skin after extensive use, effectively protecting skin from metal surfaces from all sides. Circular holes are serving a functional role to fit all wrist sizes, while contributing to the overall aesthetics of the design.