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Innovative and sustainable,
designed and developed
in Shenzhen,
For the rest of the world.

Tride Design is a design agency with a mission to help individuals and companies to start and scale their businesses through innovation, sustainable product design and new technologies. We are based in Shenzhen where we have access to many manufacturers, the latest tech, easy access to global markets and experts from different fields. Our international team consists of experienced professionals and business partners with years of international working experience who are passionate about design, tech and care about environmental and social issues. Since 2014 we served many clients from all over the world, helping them to design, develop,  source  and manufacture their products in China while helping many local clients to design their products for foreign markets.
Our works are featured in leading online and printed publications around the world, including Design & Design Yearbooks, Behance, Yanko Design, Trendhunter, Domus, Designboom and many others.
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Empowering creativity,
business and innovation
against pollution, ignorance 
and discrimination.

Sustainable product design is not just a way of fighting against pollution, it's a part of business strategy that small companies and startups can take to scale their businesses in long term.
It's an opportunity for innovators, designers, manufacturers and users to develop mutual trust and a stable circular economy that can scale and benefit everyone locally, not just corporations and their investors.
Huge global commitments towards carbon neutrality only fuel confidence that serious transformations will happen across the industries, leaving huge space for small specialized and innovative companies to compete. Sustainability is not just a field that we are actively following, but a lifestyle that we developed over years of traveling, volunteering and active networking through numerous groups and events.
We want to create a network of innovators, professionals, investors and other people who generally care are willing to support and invest in sustainable businesses and product design, leaving opportunities to everyone to contribute and benefit from it.
We will share related information and opportunities on our official Blog, LinkedIn and Wechat pages.

Our Team

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Darko Nikolic

Founder and Design Director

Graduated with bachelor degree in industrial design, Darko started his career in Europe focused on innovation that got him featured on numerous printed and online media worldwide.


That led him to Shenzhen in 2014 where he was working for drone companies such as AIBird and Ehang where he got experienced with latest tech to innovate and lead design teams. After that he joined Hemtom, one of the leading prototyping agencies in China to help with international business development by serving many design studios and startups abroad. From 2018 Darko was working as a freelance designer and design consultant, helping local companies to design products and strategies to export their products, while serving international clients to protect their IP and adjust their products for manufacturing in China.

He took sabbatical in 2019 to travel around the world to fulfill his passion about traveling and nature, met many different cultures, amazing people and become more aware about environmental challenges and opportunities for sustainable product design.

After extensive professional experience, with wide network of experienced professionals, access to latest tech, investors and manufacturing in Shenzhen he decided to start Tride Design design agency. 

Ken Bai

Co-Founder and Business Manager

Graduated with bachelor degree in economics, with major in international business, Ken was working for many tech companies in China and helped many foreign clients to source their products from China.

His career and personal passion for traveling and hiking  helped him to travel to many countries in Europe, Asia and America, visiting many international fairs to represent his employers, manufacturers and clients that served some of the biggest global brands. His travel adventures that lasted for months at a time gave him close experience and cultural insights into different countries in Southeast Asia, Middle East, Latin America and Europe. 

Ken's long professional experience with amazing management, communication  and negotiation skills made the stable foundation for our team and clientsto safely manage our business and operations in China and make our traveling and hiking in China much more convenient for us and our clients.

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