Product Strategy and Branding
AIBird is a drone manufacturer from Wuhan, highly specialized in advanced drones for commercial applications including geo-mapping and surveillance. The company was looking to expand into the international consumer market, needing design ideas for its product strategy and re-branding. Back in 2016, we were working on a range of drones including foldable ones and small ones that could be remotely controlled by using only smartphones. The drones were developed to complement the existing line of products, but with many innovative features.
After drones confirmed bellow entered the development phase their colorways were adopted to rebrand the commercial drones that are previously developed and the new logo was adopted.